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Co-founded by Dawn Nicole Baldwin and Roland Jacobs, AspireOne (www.AspireOne.com) is located in the Chicago area and is comprised of a team of approximately twenty people with broad capabilities from strategy through implementation.

Roland Jacobs, Managing Director of AspireOne, leads the planning team and has served a range of clients from local churches to large global brands. In addition to consulting and corporate training activities, Roland also regularly teaches marketing strategy as a guest lecturer in the MBA programs at Kellogg/Northwestern and University of Chicago. Prior to co-founding AspireOne, Roland was chief marketing officer of Orbitz, the online travel business founded by the airlines, and led the highly successful launch and development of the business. Rolandís marketing career began with The Clorox Company, where he built his marketing skills over 10 years, rising to global category director with marketing responsibility for Clorox products across 33 countries. Roland received an MBA from Harvard and BA from St. Lawrence University. Roland also serves as board chairman of Gift of Adoption Fund Illinois Chapter and is in lay leadership with Willow Creek Community Church.


Dawn Nicole Baldwin, Managing Director and Co-Founder of AspireOne, has spent the last ten years consulting with a wide range of organizations in the areas of marketing and brand development and regularly speaks at conferences nationwide.

Dawn started early as an entrepreneur, founding her first company at age 23 to help organizations with their marketing communications. As a consultant, Dawn has overseen account management for numerous clients undergoing strategic branding changes. For example, she has consulted with Willow Creek over the past six years to conduct customer research and performed a strategic evaluation to guide development of the Willow Creek Association brand and website development. Dawn also recently worked with Wheaton College to develop a strategy for strengthening communications and marketing of the HoneyRock campus. This work included developing a key audience analysis and recommended branding approach, and then overseeing the design and building of the site.

Dawn Nicole was also part of the advertising team for Big Idea Productions (Creators of VeggieTales) where she developed new property launches and campaigns for film releases while building the overall brand equity for Big Idea. Previously, she oversaw visual communications at Willow Creek Community Church, one of the largest churches in the U.S. with weekend attendance exceeding 21,000.